Back to the roots with Tradera2017 / 05 / 21
Brand New Content and the online auction and shopping website Tradera releases ”Vad är grejen?” – a brand new video format for Facebook.
What happens if todays kids are presented to a 80’s Walkman? Or an old vinyl player?
How will they react?
That is the basic premise in Brand New Contents and Traderas Facebook video show ”Vad är grejen?” (”What’s the thing?”).
In each episode, a series of cute children are seated at a desk and are given an object from the 70’s and 80’s and responds to it. The format pays off in two ways: by eliciting a nostalgia reaction from the older viewers who are old enough to have experienced the outmoded gadgets and by showcasing the cuteness of the children’s first, innocent reaction.
– Through a production with perfect tonality we have generated record-high involvement in the form of shares, likes and comments - straight into the target group, says Marcus Almén, Brand Manager at Tradera.
Watch the episodes here: https://youtu.be/NsRxlbxBFM0?list=PL0NxXH5KeuQSAQBYfZcEk5j75jRX_dVK0