Crime Central moves to the next level2017 / 03 / 17
Tuesday March 7th marked the beginning of a new era for the Brand New Content digital format Crime Central ("Brottscentralen"). This when season eight premiered on Swedish online powerhouse Expressens all digital and social properties.
Expressen, part of the Bonnier News group, is a leading online destination with a strong heritage in reporting crime news. The newspaper is the premium CNN-partner in Sweden and have over the last years invested heavily in new technology and knowledge in TV- and video production and distribution.
- This new partnership is a perfect strategic fit. Crime Central is by format design an online vertical powered by live video and user engagement, tapping perfectly into the core of Expressens long term strategy, says Anders Sundberg, CEO Brand New Content.
- We are very pleased to now present the first iteration of the next generation of Crime Central with an updated look and feel, and with the full ability to utilize social media. Together with the dedicated crew at Expressen and the massive reach of all Expressens channels including Facebook, we are looking forward to continue the development of Crime Central together.