Prestigious Gold to Brand New Story2022 / 06 / 03
Brand New Story, a subsidiary in the Brand New Content Group, yesterday won the gold medal in the prestigious Swedish Content Awards (SCA) competition.
The competition entry "Smoothie Shopping" for Nordax Bank was the winner in the category "Finance & Insurance".
- Thank you for creating content that is probably as fun to produce as to consume by making the simple a little, little more complicated, the jury wrote in the motivation.
The SCA-gala took place in Stockholm, where the winners in a total of 23 categories received awards for outstanding productions in content marketing.
- We are proud and happy for this award. It's especially great that the jury chose to reward creativity and this half-hearted humor. They obviously understood exactly what we and Nordax wanted to achieve with this quirky campaign, says Klas Lindberg, CEO of Brand New Story.
Hanna Belander is the marketing manager at Nordax:
- It feels heavenly to win with an idea we have all loved since it popped up in a meeting with Brand New Story last summer. I am really incredibly grateful for the collaboration with the team at Brand New Story who are all so creative, smart, fun and professional so I might not dare say it due to the risk that they will be fully booked and not have time for Nordax anymore. Do not touch, they are MINE, laughs Hanna Belander.
Klas Lindberg and Hanna Belander.
The jury's motivation:
"Frivolous? Incomprehensible? Strange? Or absolutely absolutely wonderful. With the broadest brand expression we have come in contact with, each unit is a grain of gold in itself. Going across all current trends and across the market leader is obviously the best thing you can do. Balancing strategy, creativity and craftsmanship at this level is not for everyone, but a difficult balancing act. Thank you for creating content that is probably as fun to produce as to consume by making the simple a little, little more complicated. Thank you and congratulations to this year's winner in banking and finance! Smoothie Shopping, Brand New Story and Nordax Bank."