Smoothie Shopping!

Brand New Shopping nominated to the Swedish Content Awards

2022 / 05 / 13

While most banks try to help people create better financial situations through budgets and dry advice from men in suits, Brand New Content and Nordax Bank had a different approach:
A dude in a smoothie.

Now, the campaign "Smoothie Shopping" is one of the finalists in the category "Finance and Insurance" in the prestigeous competition.
Swedish content awards reward the best productions in content marketing. An important purpose of the competition is to reward good quality and innovative solutions that have given the desired effect. All competition entries are judged by a well-known jury.
The winners will be presented May 16 at an Award ceremony at Volvo Studio in Stockholm.